AI Insights · Timothy · July 2022
Top 5 Social Apps on Android in Europe Q2 2022
TikTok, Instagram, Facebook, X, and Likee - Short Video Community led the social app market on Android in Europe during Q2 2022. Each app showed unique trends in downloads, revenue, and active users.
During the second quarter of 2022, the top five social apps on Android in Europe demonstrated varied performance metrics. The data, sourced from Sensor Tower, highlights trends in weekly downloads, revenue, and active users for TikTok, Instagram, Facebook, X, and Likee - Short Video Community.
TikTok from TikTok Pte. Ltd. experienced a consistent weekly revenue, peaking at approximately $4.3M in mid-April. Weekly downloads fluctuated, reaching a high of around 1.2M in mid-April and then declining to about 800K by the end of June. The app's active users saw a steady increase from 122.2M to 125.7M throughout the quarter.
Instagram maintained a stable weekly revenue, averaging around $3.4K. Downloads showed a slight increase, peaking at 691K in early June. Active users remained relatively stable, fluctuating around 140M but ending the quarter slightly higher at 141M.
Facebook from Meta Platforms, Inc. had a steady weekly revenue, averaging around $170K. Weekly downloads showed minor fluctuations, peaking at 536K in mid-April and declining to 465K by the end of June. Active users saw a slight increase, growing from 184.5M to 181.7M over the quarter.
X from X Corp. had modest weekly revenue, averaging around $500. Downloads saw a downward trend from 347K at the start of the quarter to approximately 286K by the end of June. Active users remained stable, fluctuating around 38M throughout the quarter.
Likee - Short Video Community from Likeme Pte. Ltd. saw a steady weekly revenue, averaging around $25K. Downloads were relatively stable, peaking at 281K at both the beginning and end of the quarter. The app's active users increased from 5.6M to 6.3M over the same period.
For more detailed insights and data, visit Sensor Tower.